3 Einträge gefunden

1. Nonprofit collaboration with luxury brands:positive and negative effects for cause-related marketing

   1. Boenigk, Silke
   2. Schuchardt, Viktoria

   2015 - Forschungsinformationssystem der UHH
2. Cause-related marketing campaigns with luxury firms:an experimental study of campaign characteristics, attitudes, and donations

   1. Boenigk, Silke
   2. Schuchardt, Viktoria

   2013 - Forschungsinformationssystem der UHH
3. Strategic cause-related marketing and corporate social responsibility partnerships:empirical analyses in corporate and nonprofit management resarch

   1. Schuchardt, Viktoria

   2012 - Forschungsinformationssystem der UHH