Cause-related marketing campaigns with luxury firms:an experimental study of campaign characteristics, attitudes, and donations

Link:

https://doi.org/10.1002/nvsm.1452

Autor/in:

Erscheinungsjahr:

2013

Medientyp:

Text

Lizenz:

info:eu-repo/semantics/restrictedAccess

Quellsystem:

Forschungsinformationssystem der UHH

Interne Metadaten

Quelldatensatz: oai:www.edit.fis.uni-hamburg.de:publications/9f2fd247-2e73-467f-a33e-a93f69dc2852