14 Einträge gefunden

1. Improving blood donor retention and donor relationships with past donation use appeals

   1. Shehu, Edlira
   2. Veseli, Besarta
   3. Clement, Michel; id_orcid 0000-0001-6769-6709
   4. Winterich, Karen Page

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
2. The impact of smart speakers and podcasts on news media consumption

   1. Rosada, Julia
   2. Koch, Elena
   3. Burmester, Alexa B.
   4. Clement, Michel; id_orcid 0000-0001-6769-6709

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
3. Marketing inputs and outcome heterogeneity:using a quantile regression framework in the entertainment industry

   1. Burmester, Alexa B.
   2. Clement, Michel; id_orcid 0000-0001-6769-6709
   3. Becker, Jan U.
   4. Otten, Cord

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
4. Marvelous advertising returns?:A meta-analysis of advertising elasticities in the entertainment industry

   1. Schöndeling, Andrea
   2. Burmester, Alexa B.
   3. Edeling, Alexander
   4. Marchand, André
   5. Clement, Michel; id_orcid 0000-0001-6769-6709

   2023 - Forschungsinformationssystem der UHH - frei zugänglich
5. Validation of a standardized donor health questionnaire across substances of human origin

   1. Sandner, Sabrina
   2. Merz, Eva-Maria
   3. van den Hurk, Katja
   4. van Kraaij, Marian
   5. Mikkelsen, Christina
   6. Ullum, Henrik
   7. Clement, Michel; id_orcid 0000-0001-6769-6709

   2021 - Forschungsinformationssystem der UHH - frei zugänglich
6. The risk of programmatic advertising:effects of website quality on advertising effectiveness

   1. Shehu, Edlira
   2. Abou Nabout, Nadia
   3. Clement, Michel; id_orcid 0000-0001-6769-6709

   2021 - Forschungsinformationssystem der UHH
7. IDEA FORUM: the impact of subscription-based video on demand on traditional distributors’ value chains and business models

   1. Clement, Michel; id_orcid 0000-0001-6769-6709
   2. Otten, Cord
   3. Seifert, Rouven
   4. Kleinen, Ole
   5. Houston, Mark B.
   6. Karniouchina, Ekaterina V.
   7. Heller, Christoph

   2020 - Forschungsinformationssystem der UHH
8. Blood donors and their changing engagement in other prosocial behaviors

   1. Studte, Sinika
   2. Clement, Michel; id_orcid 0000-0001-6769-6709
   3. Soliman, Meikel
   4. Boenigk, Silke

   2019 - Forschungsinformationssystem der UHH
9. The ugly side of customer management – Consumer reactions to firm-initiated contract terminations

   1. Lepthien, Anke
   2. Papies, Dominik
   3. Clement, Michel; id_orcid 0000-0001-6769-6709
   4. Melnyk, Valentyna

   2017 - Forschungsinformationssystem der UHH
10. Empirical generalizations on the impact of stars on the economic success of movies

    1. Hofmann, Julian
    2. Clement, Michel; id_orcid 0000-0001-6769-6709
    3. Völckner, Franziska
    4. Hennig-Thurau, Thorsten

    2017 - Forschungsinformationssystem der UHH
11. Sales Forecasting of New Entertainment Media Products

    1. Hofmann-Stölting, Christina
    2. Clement, Michel; id_orcid 0000-0001-6769-6709
    3. Wu, Steven
    4. Albers, Sönke

    2017 - Forschungsinformationssystem der UHH
12. What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

    1. Mathys, Juliane
    2. Burmester, Alexa B.
    3. Clement, Michel; id_orcid 0000-0001-6769-6709

    2016 - Forschungsinformationssystem der UHH
13. The impact of pre- and post-launch publicity and advertising on new product sales

    1. Burmester, Alexa B.
    2. Becker, Jan U.
    3. van Heerde, Harald J.
    4. Clement, Michel; id_orcid 0000-0001-6769-6709

    2015 - Forschungsinformationssystem der UHH
14. Managing the online-crowd:motives of engagement in user-generated content

    1. Schaedel, Ute
    2. Clement, Michel; id_orcid 0000-0001-6769-6709

    2010 - Forschungsinformationssystem der UHH