33 Einträge gefunden

1. Choice-based conjoint analysis

   1. Eggers, Felix
   2. Sattler, Henrik
   3. Teichert, Thorsten
   4. Völckner, Franziska

   2021 - Forschungsinformationssystem der UHH
2. Brand positioning based on brand image-country image fit

   1. Klein, Kristina
   2. Völckner, Franziska
   3. Bruno, Hernán A.
   4. Sattler, Henrik
   5. Bruno, Pascal

   2019 - Forschungsinformationssystem der UHH
3. Empirical generalizations on the impact of stars on the economic success of movies

   1. Hofmann, Julian
   2. Clement, Michel
   3. Völckner, Franziska
   4. Hennig-Thurau, Thorsten

   2017 - Forschungsinformationssystem der UHH
4. How collinearity affects mixture regression results

   1. Becker, Jan-Michael
   2. Ringle, Christian M.
   3. Sarstedt, Marko
   4. Völckner, Franziska

   2015 - TUHH Open Research
5. Does chain-labeling make private labels more successful?

   1. Schnittka, Oliver
   2. Becker, Jan-Michael
   3. Gedenk, Karen
   4. Sattler, Henrik
   5. Victoria Villeda, Isabel
   6. Völckner, Franziska

   2015 - Forschungsinformationssystem der UHH
6. Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats

   1. Becker, Jan-Michael
   2. Rai, Arun
   3. Ringle, Christian M.
   4. Völckner, Franziska

   2013 - TUHH Open Research
7. Attitude-based versus choice-behavior-based success of brand extensions

   1. Rühle, Alexander
   2. Völckner, Franziska
   3. Sattler, Henrik
   4. Hatje, Claudia

   2012 - Forschungsinformationssystem der UHH
8. How retail brands can positively influence consumers purchase decisions for national brands

   1. Ruehle, Alexander
   2. Becker, Jan-Michael
   3. Völckner, Franziska
   4. Sattler, Henrik

   2012 - Forschungsinformationssystem der UHH
9. Survival of the fittest : the impact of image-based country fit on global branding:Enthalten in: Essays on the effects of brand names and prices on consumer behavior / vorgelegt von Kristina Klein, S. 161-172

   1. Bruno, Pascal
   2. Klein, Kristina
   3. Sattler, Henrik
   4. Völckner, Franziska

   2012 - Forschungsinformationssystem der UHH
10. An empirical analysis of brand image transfer in multiple sports sponsorships

    1. Sattler, Henrik
    2. Schnittka, Oliver
    3. Völckner, Franziska

    2012 - Forschungsinformationssystem der UHH
11. Fremdgehen in Markenallianzen

    1. Victoria Villeda, Isabel
    2. Völckner, Franziska
    3. Sattler, Henrik
    4. Drewes, Frank

    2012 - Forschungsinformationssystem der UHH
12. Do we really know how to manage brand extension success?

    1. Ringle, Christian M.
    2. Völckner, Franziska
    3. Sattler, Henrik
    4. Reinstrom, Christian

    2012 - TUHH Open Research
13. Segment Retention and Collinearity in Mixture Regression Analysis

    1. Becker, Jan-Michael
    2. Sarstedt, Marko
    3. Ringle, Christian M.
    4. Völckner, Franziska

    2010 - TUHH Open Research
14. Disentangling the Effects of Multicollinearity on Segment Retention in Mixture Regression Models

    1. Becker, Jan-Michael
    2. Sarstedt, Marko
    3. Ringle, Christian M.
    4. Völckner, Franziska

    2010 - TUHH Open Research
15. Spillover effects in multiple co-branding alliances

    1. Villeda, Isabel Victoria
    2. Völckner, Franziska
    3. Sattler, Henrik

    2010 - Forschungsinformationssystem der UHH
16. The impact of brand extension success drivers on brand extension price premiums

    1. Sattler, Henrik
    2. Völckner, Franziska
    3. Riediger, Claudia
    4. Ringle, Christian M.

    2010 - Forschungsinformationssystem der UHH
17. The role of parent brand quality for service brand extension success

    1. Völckner, Franziska
    2. Sattler, Henrik
    3. Hennig-Thurau, Thorsten
    4. Ringle, Christian M.

    2010 - TUHH Open Research
18. The impact of brand extension success drivers on brand extension price premiums

    1. Sattler, Henrik
    2. Völckner, Franziska
    3. Riediger, Claudia
    4. Ringle, Christian M.

    2010 - TUHH Open Research
19. Pursuing big love: Analysing spillover effects between co-partners in brand alliances

    1. Schnittka, Oliver
    2. Urban, Katrin
    3. Völckner, Franziska
    4. Sattler, Henrik

    2010 - Forschungsinformationssystem der UHH
20. The role of parent brand quality for service brand extension success

    1. Völckner, Franziska
    2. Sattler, Henrik
    3. Hennig-Thurau, Thorsten
    4. Ringle, Christian M.

    2010 - Forschungsinformationssystem der UHH