Hybrid individualized two-level choice-based conjoint (HIT-CBC)::A new method for measuring preference structures with many attribute levels Eggers, Felix Sattler, Henrik 2009 - Forschungsinformationssystem der UHH
Who benefits whom?:An empirical analysis of brand image transfer in multiple sponsorships Schnittka, Oliver Völckner, Franziska Sattler, Henrik 2009 - Forschungsinformationssystem der UHH
Range Effects in Measuring Attribute Importance Gedenk, Karen Sattler, Henrik 2009 - Forschungsinformationssystem der UHH