How Much to Give? — The Effect of Donation Size on Tactical and Strategic Success in Cause-related Marketing Müller, Sarah S. Fries, Anne J. Gedenk, Karen 2014 - Forschungsinformationssystem der UHH
Konsumentenbezogene Wirkungen von Cause-Related Brands Fries, Anne J. Müller, Sarah S. 2011 - Forschungsinformationssystem der UHH