2 Einträge gefunden

1. Community Members' Perception of Brand Community Character : Construction and Validation of a New Scale

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Ringle, Christian M.
   4. Sattler, Henrik
   5. Johnen, Marius

   2016 - TUHH Open Research
2. Each can help or hurt: Negative and positive word of mouth in social network brand communities

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Sattler, Henrik
   4. Johnen, Marius

   2016 - Forschungsinformationssystem der UHH