7 Einträge gefunden

1. When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

   1. Jungblut, M.
   2. Johnen, Marius

   2021 - Forschungsinformationssystem der UHH
2. Talent or popularity: What drives market value and brand image for human brands?

   1. Hofmann, J.
   2. Schnittka, O.
   3. Johnen, Marius
   4. Kottemann, P.

   2021 - Forschungsinformationssystem der UHH
3. Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising

   1. Johnen, Marius
   2. Schnittka, O.

   2020 - Forschungsinformationssystem der UHH
4. Can't help falling in love? How brand luxury generates positive consumer affect in social media

   1. Mandler, T.
   2. Johnen, Marius
   3. Gräve, J.-F.

   2020 - Forschungsinformationssystem der UHH
5. Community members' perceptions of brand community character: Construction and validation of a new scale

   1. Relling, Marleen
   2. Schnittka, Prof. Dr. Oliver
   3. Ringle, Christian
   4. Sattler, Henrik
   5. Johnen, Marius

   2016 - Forschungsinformationssystem der UHH
6. Community Members' Perception of Brand Community Character : Construction and Validation of a New Scale

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Ringle, Christian M.
   4. Sattler, Henrik
   5. Johnen, Marius

   2016 - TUHH Open Research
7. Each can help or hurt: Negative and positive word of mouth in social network brand communities

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Sattler, Henrik
   4. Johnen, Marius

   2016 - Forschungsinformationssystem der UHH