3 Einträge gefunden

1. Market information processing in New Product Development: the importance of process interdependency and data quality

   1. Hultink, Erik Jan
   2. Talke, Katrin
   3. Griffin, Abbie
   4. Veldhuizen, Erik

   2011 - Forschungsinformationssystem der UHH
2. Managing diffusion barriers when launching new products

   1. Talke, Katrin
   2. Hultink, Erik Jan

   2010 - Forschungsinformationssystem der UHH
3. The impact of the corporate mind-set on new product launch strategy and market performance

   1. Talke, Katrin
   2. Hultink, Erik Jan

   2010 - Forschungsinformationssystem der UHH