Can't help falling in love?:How brand luxury generates positive consumer affect in social media Mandler, Timo Johnen, Marius Gräve, Jan-Frederik 2020 - Forschungsinformationssystem der UHH
Consumers’ cognitive and affective responses to brand origin misclassifications:does confidence in brand origin identification matter? Mandler, Timo Won, Sungbin Kim, Kyungae 2017 - Forschungsinformationssystem der UHH