2 Einträge gefunden

1. Can't help falling in love?:How brand luxury generates positive consumer affect in social media

   1. Mandler, Timo
   2. Johnen, Marius
   3. Gräve, Jan-Frederik

   2020 - Forschungsinformationssystem der UHH
2. Consumers’ cognitive and affective responses to brand origin misclassifications:does confidence in brand origin identification matter?

   1. Mandler, Timo
   2. Won, Sungbin
   3. Kim, Kyungae

   2017 - Forschungsinformationssystem der UHH