Second Generation Multivariate Analyses Procedures and Technology and Innovation Acceptance Models Ringle, Christian M. 2013 - TUHH Open Research
New Insights on the Relationship between Customer Satisfaction and Loyalty Schirmer, Nadine Ringle, Christian M. 2013 - TUHH Open Research
What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia) Ahrholdt, Dennis C. Gudergan, Siegfried Ringle, Christian M. 2013 - TUHH Open Research