What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia)

Link:

https://hdl.handle.net/11420/4289

Autor/in:

Verlag/Körperschaft:

Hamburg University of Technology

Erscheinungsjahr:

2013

Medientyp:

Interaktive Ressource

Schlagwort:

330: Wirtschaft

Quellsystem:

TUHH Open Research

Interne Metadaten

Quelldatensatz: oai:tore.tuhh.de:11420/4289