7 Einträge gefunden

1. The impact of smart speakers and podcasts on news media consumption

   1. Rosada, Julia
   2. Koch, Elena
   3. Burmester, Alexa
   4. Clement, Michel

   2025 - Forschungsdatenrepositorium der UHH
2. When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content

   1. Rosada, Julia
   2. Heynicke, Magdalena
   3. Heitmann, Mark

   2025 - Forschungsdatenrepositorium der UHH
3. Assessing the Potential of GenAI for Visual Content Creation for Influencer Marketing

   1. Rosada, Julia
   2. Witte, Maximilian
   3. Heitmann, Mark
   4. van Heerde, Harald

   2025 - Forschungsdatenrepositorium der UHH
4. Strategic Priorities of Marketing Automation

   1. Rosada, Julia
   2. Heitmann, Mark

   2025 - Forschungsdatenrepositorium der UHH
5. The impact of smart speakers and podcasts on news media consumption

   1. Rosada, Julia
   2. Koch, Elena
   3. Burmester, Alexa B.
   4. Clement, Michel

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
6. Breaking the News: How Smart Speakers and Podcasts are Changing the Way We Consume Media

   1. Rosada, Julia
   2. Koch, Elena
   3. Burmester, Alexa B.
   4. Clement, Michel

   2023 - Forschungsdatenrepositorium der UHH
7. Be careful what you look for: Tagged social media content biases brand analyses

   1. Rosada, Julia
   2. Hartmann, Jochen
   3. Schwenzow, Jasper
   4. Heitmann, Mark

   2023 - Forschungsdatenrepositorium der UHH