When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content

Link:

https://doi.org/10.25592/uhhfdm.17827

Autor/in:

Verlag/Körperschaft:

Universität Hamburg

Erscheinungsjahr:

2025

Medientyp:

Datensatz

Beschreibung:

The uploaded files contain all data, code and the publication (manuscript + appendix) for the paper "When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents".

Beziehungen:

DOI 10.25592/uhhfdm.17826

Lizenz:

info:eu-repo/semantics/closedAccess

Quellsystem:

Forschungsdatenrepositorium der UHH

Interne Metadaten

Quelldatensatz: oai:fdr.uni-hamburg.de:17827