14 Einträge gefunden

1. A novel approach for predicting and understanding consumers' sense of design similarity

   1. Schreiner, Thomas F.
   2. Fandrich, Thomas
   3. Heitmann, Mark
   4. Talke, Katrin

   2017 - Forschungsinformationssystem der UHH
2. Conveying effective message content when launching new products

   1. Talke, Katrin
   2. Colarelli O'Connor, Gina

   2011 - Forschungsinformationssystem der UHH
3. Why innovations fail - investigating the relevance of resistance to change and status quo satisfaction for innovative consumer behavior

   1. Heidenreich, Sven
   2. Talke, Katrin

   2011 - Forschungsinformationssystem der UHH
4. Top management team diversity and strategic innovation orientation:the relationship and consequences for innovativeness and performance

   1. Talke, Katrin
   2. Salomo, Sören
   3. Kock, Alexander

   2011 - Forschungsinformationssystem der UHH
5. Präferenzforschung für Innovationen

   1. Sattler, Henrik
   2. Talke, Katrin

   2011 - Forschungsinformationssystem der UHH
6. Innovation durch ästhetisches Design

   1. Talke, Katrin
   2. Fritzmann, Katrin

   2011 - Forschungsinformationssystem der UHH
7. Resistance to innovation - no exception, but the norm?:How passive innovation resistance affects new product evaluation

   1. Heidenreich, Sven
   2. Talke, Katrin

   2011 - Forschungsinformationssystem der UHH
8. Market information processing in New Product Development: the importance of process interdependency and data quality

   1. Hultink, Erik Jan
   2. Talke, Katrin
   3. Griffin, Abbie
   4. Veldhuizen, Erik

   2011 - Forschungsinformationssystem der UHH
9. How technical newness predicts sales across the product lifecycle

   1. Talke, Katrin
   2. Salomo, Sören
   3. Wieringa, Jaap

   2010 - Forschungsinformationssystem der UHH
10. Managing diffusion barriers when launching new products

    1. Talke, Katrin
    2. Hultink, Erik Jan

    2010 - Forschungsinformationssystem der UHH
11. International launch of innovations:the relevance of stakeholders

    1. Schönrok, Johanna
    2. Reichl, Claudia
    3. Talke, Katrin

    2010 - Forschungsinformationssystem der UHH
12. The impact of the corporate mind-set on new product launch strategy and market performance

    1. Talke, Katrin
    2. Hultink, Erik Jan

    2010 - Forschungsinformationssystem der UHH
13. How top management team diversity affects innovativeness and performance via the strategic choice to focus on innovation fields

    1. Talke, Katrin
    2. Salomo, Sören
    3. Rost, Katja

    2010 - Forschungsinformationssystem der UHH
14. Innovation resistance - integrating negative outcomes in innovation decision modeling

    1. Heidenreich, Sven
    2. Talke, Katrin

    2010 - Forschungsinformationssystem der UHH