Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising Johnen, Marius Schnittka, O. 2020 - Forschungsinformationssystem der UHH
Does it really hurt? Consumer reactions to content sponsorships in daily newspapers Wellbrock, Christian-Mathias Schnittka, O. 2015 - Forschungsinformationssystem der UHH