Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs

Link:
Autor/in:
Erscheinungsjahr:
2016
Medientyp:
Text
Schlagworte:
  • Conjoint analysis
  • Dual response
  • No-choice option
  • Incentive alignment
  • Choice models
  • External validity
Lizenz:
  • info:eu-repo/semantics/restrictedAccess
Quellsystem:
Forschungsinformationssystem der UHH
Interne Metadaten
Quelldatensatz
oai:www.edit.fis.uni-hamburg.de:publications/547cde70-01f0-4529-8a08-66c55427e1c7