MOTIVATION CROWDING IN REAL CONSUMPTION DECISIONS: WHO IS MESSING WITH MY GROCERIES?

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Autor/in:
Erscheinungsjahr:
2014
Medientyp:
Text
Beschreibung:
  • We present evidence of crowding out of intrinsic motivation in real purchasing decisions from a field experiment in a large supermarket chain. We compare three instruments, a label, a subsidy, and a neutral price change, in their ability to induce consumers to switch from dirty to clean products. Interestingly, a subsidy framed as an intervention is less effective than either a label or a neutrally framed price change. We argue that this provides a new explanation for crowding behavior: consumers are resistant to having the line of demarcation between public and private decision making moved in either direction.
Lizenz:
  • info:eu-repo/semantics/restrictedAccess
Quellsystem:
Forschungsinformationssystem der UHH

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oai:www.edit.fis.uni-hamburg.de:publications/3aebcbae-503a-4246-958d-3b596116dba2