Understanding videos at scale: How to extract insights for business research

Link:

https://doi.org/10.25592/uhhfdm.11759

Autor/in:

Verlag/Körperschaft:

Universität Hamburg

Erscheinungsjahr:

2023

Medientyp:

Anderes

Beschreibung:

This zip contains all datasets and analyses required to replicate all results in the paper (2021) "Understanding videos at scale: How to extract insights for business research", published in Journal of Business Research (123).
Funding: This work was funded by the German Research Foundation (DFG) research unit 1452, ''Marketing of Products in the Age of Digital Social Media'', HE 6703/1-2

Beziehungen:

DOI 10.25592/uhhfdm.11758

Lizenzen:

https://creativecommons.org/licenses/by/4.0/legalcode
info:eu-repo/semantics/openAccess

Quellsystem:

Forschungsdatenrepositorium der UHH

Interne Metadaten

Quelldatensatz: oai:fdr.uni-hamburg.de:11759