In pursuit of ideas becoming a reality in a fast way, today's digital design tools allows to go beyond ideation and modelling. Their trendsetting concept of digital continuity is a major reason to make them part of tomorrow’s innovators competence portfolio. In cooperation with Dassault Systemes, the Department of Design, Media and Information of Hamburg’s University of Ap-plied Sciences took the challenge to drive manned drone design from a conceptual sketch to an interactive virtual reality experience. In a project challenge, students were instructed to transform their basic ideas on the drone’s design from paper to three dimensions and then into an immersive design reviewing experience. Following this path, digital continuity turned out as a comprehensible and at the same time exciting way of product development.