Blood donors and their changing engagement in other prosocial behaviors

Increasing competition by nonprofit organizations provides blood donors with many options to engage themselves prosocially (e.g., by donating money or time). While most previous studies focused only on one form of donation, only a few studies analyzed two or more forms. This research gap is remarkable, as prior research has shown that a substantial portion of donors engage in more than one form of donation. In addition, studies have shown that donors’ main reason for lapsing is switching to another donation form.