A reference model for customer-centric data mining with support vector machines

Link:
Autor/in:
Erscheinungsjahr:
2009
Medientyp:
Text
Schlagworte:
  • Customer relationship management
  • Data mining
  • Marketing
  • Support vector machines
Beschreibung:
  • Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework. © 2008 Elsevier B.V. All rights reserved.
Lizenz:
  • info:eu-repo/semantics/closedAccess
Quellsystem:
Forschungsinformationssystem der UHH
Interne Metadaten
Quelldatensatz
oai:www.edit.fis.uni-hamburg.de:publications/e45949ca-7575-471e-b5a3-b3af2bffa51d