Mystery Shopping in Public Transport: The Case of Bus Station Design

Link:
Autor/in:
Erscheinungsjahr:
2020
Medientyp:
Text
Schlagworte:
  • BPMN
  • Bus station design
  • Covid19
  • Disturbance
  • Mystery shopping
  • Public transport
  • Virtual reality
Beschreibung:
  • In times of extended awareness regarding climate change and emission control, the use of public mass transit comes into the forefront of discussions regarding mobility of people especially in metropolitan areas. This includes multiple modes such as subway, light rail, bus and many others. In this paper we survey the state-of-the-art regarding bus station design and extend earlier approaches by combining mystery shopping as a marketing-oriented method with appropriate modeling (using Business Process Modeling Notation, BPMN) and concepts from virtual reality. Moreover, we reflect on possible disturbances and bus station design.
Lizenz:
  • info:eu-repo/semantics/restrictedAccess
Quellsystem:
Forschungsinformationssystem der UHH

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Quelldatensatz
oai:www.edit.fis.uni-hamburg.de:publications/b17d3877-387e-4725-bec8-ad4fc09b0ceb