Don’t believe the hype?:Unternehmerische Zukunftsvisionen und Overpromising für eine dekarbonisierte Wirtschaft,Don’t believe the hype?:Imagined business futures and overpromising for a decarbonized economy

International climate governance is increasingly focusing on the role of the private sector. This article explores how companies translate the narrative of deep decarbonization into their entrepre-neurial visions of the future. Based on a qualitative multiple case study, it shows that overpromising is an essential feature of imagined business futures, and identifies three forms of overpromising: contradiction, exaggeration, and commitment. The research article contributes to the emerging field of hype and overpromising by proposing a con-textual and nuanced understanding of overpromising. The results illus-trate the power of desirable transformation narratives, but also their limitations and side effects.