Valuable visual variety: How temporal dynamics of visual features in video ads affect ad effectiveness

The uploaded files contain all relevant files to reconstruct the analysis in the paper "Valuable visual variety: How temporal dynamics of visual features in video ads affect ad effectiveness". This inclused:

- Raw video data used to compute visual variety scores and other metrics for empirical analysis

- CSV files with computed data for each video - used to conduct empirical analysis

- R Code to conduct the regression and mediation analysis from the paper 

- The latest version of the paper as included in the dissertation 

Access to a GitHub with all code for running the visual variety analysis on a video can be requested from Leonard Kinzinger (leonard.kinzinger@tum.de) who might or might not grant access.