In this paper, we tackle the issues of science communication and dissemination within a sign language corpus project with a focus on spreading accessible information and involving the D/deaf community on various levels. We will discuss successful examples, challenges, and limitations to public relations in such a project and particularly elaborate on use cases. The focus group is presented as a best-practice example of a what we think is a necessary perspective: taking external knowledge seriously and let community experts interact with and provide feedback on a par with academic personnel. Showing both social media and on-site events, we present some exemplary approaches from our team involved in public relations.