Environmental NGOs play a vital role in public climate communication through their awareness-raising activities and educational campaigns. This commentary points to a potentially problematic implication of their role as climate science advocates which includes the general tendency to attribute environmental changes and extreme weather events to climate change. These climate-centric framings, however, may not resonate with the lived experiences and belief systems of local communities, not even in geographically vulnerable areas. I draw on local case studies to show that communities often express a sense of “shared responsibility” between global carbon dioxide emissions and ecologically deleterious local practices such as shrimp farming (in Bangladesh) and cutting trees (in the Philippines). As a consequence, the studies show mismatches between activists' attributions of local circumstances and events, and local communities' ways of knowing their local circumstances.