Local discourses around the world draw on multiple resources to make sense of a "travelling idea” such as climate change, including direct experiences of extreme weather, mediated reports, educational NGO activities, and pre-existing values and belief systems. There is no simple link between scientific literacy, climate change awareness, and a sustainable lifestyle, but complex entanglements of transnational and local discourses and of scientific and other (religious, moral etc.) ways of making sense of climate change. As the case studies show, this entanglement of ways of sense-making results in both localizations of transnational discourses and the climatization of local discourses: aspects of the travelling idea of climate change are well-received, integrated, transformed, or rejected. Our comparison reveals a major factor that shapes the local appropriation of the concept of anthropogenic climate change: the fit of prior local interpretations, norms and practices with travelling ideas influences whether they are likely to be embraced or rejected.
Local discourses around the world draw on multiple resources to make sense of a "travelling idea” such as climate change, including direct experiences of extreme weather, mediated reports, educational NGO activities, and pre-existing values and belief systems. There is no simple link between scientific literacy, climate change awareness, and a sustainable lifestyle, but complex entanglements of transnational and local discourses and of scientific and other (religious, moral etc.) ways of making sense of climate change. As the case studies show, this entanglement of ways of sense-making results in both localizations of transnational discourses and the climatization of local discourses: aspects of the travelling idea of climate change are well-received, integrated, transformed, or rejected. Our comparison reveals a major factor that shapes the local appropriation of the concept of anthropogenic climate change: the fit of prior local interpretations, norms and practices with travelling ideas influences whether they are likely to be embraced or rejected.