Customer Journey & research-based learning

Link:
Autor/in:
Verlag/Körperschaft:
Universität Hamburg
Erscheinungsjahr:
2024
Medientyp:
Datensatz
Schlagwort:
  • customer journey, practical cooperation, mapping games, social learning
Beschreibung:

  • The research-based learning provision presented here is aimed at marketing students and focuses on the scientific research and presentation of customer journeys as well as the exchange of practice-relevant questions.

Beziehungen:
DOI 10.25592/uhhfdm.17262
Lizenzen:
  • https://creativecommons.org/licenses/by/4.0/legalcode
  • info:eu-repo/semantics/openAccess
Quellsystem:
Forschungsdatenrepositorium der UHH
Interne Metadaten
Quelldatensatz
oai:fdr.uni-hamburg.de:17263