"Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovations

Link:
Autor/in:
Verlag/Körperschaft:
Hamburg University of Technology
Erscheinungsjahr:
2013
Medientyp:
Text
Schlagworte:
  • Frugale Innovationen
  • Reverse Innovation
  • Schwellenländer
  • Indien
  • China
  • frugal innovation
  • reverse innovation
  • emerging markets
  • India
  • China
  • 330
Beschreibung:
  • High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Lizenzen:
  • info:eu-repo/semantics/openAccess
  • http://doku.b.tu-harburg.de/doku/lic_mit_pod.php
Quellsystem:
TUHH Open Research

Interne Metadaten
Quelldatensatz
oai:tore.tuhh.de:11420/1145