This article examined a model that focused on the association between attitudes towards food fraud (AFF) and such factors as food safety concerns, self-labelling as a victim and national culture. The online survey included 106 German and 363 Israeli respondents and questionnaires on attitudes towards food fraud, food safety concerns, self-labelling as a victim of food fraud, and sociodemographic characteristics. The results indicate that national culture and self-labelling as a victim predict food safety perception, which predicts AFF. The discussion addressed the findings in the context of collective victimisation, exposure to food fraud, and national culture.