Context. Direct imaging has developed into a very successful technique for the detection of exoplanets in wide orbits, especially around young stars. Directly imaged planets can be both followed astrometrically on their orbits and observed spectroscopically and thus provide an essential tool for our understanding of the early solar system. Aims. We surveyed the 25 Ori association for direct-imaging companions. This association has an age of only few million years. Among other targets, we observed CVSO 30, which has recently been identified as the first T Tauri star found to host a transiting planet candidate. Methods. We report on photometric and spectroscopic high-contrast observations with the Very Large Telescope, the Keck telescopes, and the Calar Alto observatory. They reveal a directly imaged planet candidate close to the young M3 star CVSO 30. Results. The JHK-band photometry of the newly identified candidate is at better than 1σ consistent with late-type giants, early-T and early-M dwarfs, and free-floating planets. Other hypotheses such as galaxies can be excluded at more than 3.5σ. A lucky imaging z′ photometric detection limit z′ = 20.5 mag excludes early-M dwarfs and results in less than 10 MJup for CVSO 30 c if bound. We present spectroscopic observations of the wide companion that imply that the only remaining explanation for the object is that it is the first very young (