GuideCom, a medium-sized German software provider, adopted a low-code approach to develop its first AI product. GuideCom made the strategic choice to use Cognigy.AI, a low-code development platform, which both enabled and constrained the development of an AI-based chatbot. This case study shows that low-code AI development platforms make it easier to integrate different expertise required for AI development. However, firms need to consider constraints related to expandability, security and autonomy issues when deciding to adopt a low-code approach for AI development.