Permafrost, permanently frozen ground which underlies much of the Arctic and sub-Arctic, is influenced by deciduous shrubs, yet our understanding of permafrost-shrub interactions is limited. This is largely due to a lack of widespread, long-term, high-quality observations across Arctic and sub-Arctic systems, which are difficult to study due to their remote locations. Shrubs are rapidly expanding in many areas of Arctic tundra and can either amplify or inhibit permafrost thaw [1,2], making it crucial that we can understand and predict permafrost-shrub interactions. As we have limited time and resources to make observations, we must design our field campaigns to be as impactful as possible. Below we outline the current state of knowledge and give suggestions about how we can maximize our fieldwork’s impact.