Digital technologies can help firms implement sustainable business practices and improve their environmental footprints, but the mere implementation of these technologies does not lead to these improvements. It all depends on whether action possibilities for more sustainable business practices are discovered and enacted when goal-driven actors, whether individuals, groups, or whole organizations, employ digital technologies. The discovery and enactment of digital technology’s affordances for sustainable business practices are contingent on the prevailing norms, values, structures, and beliefs that comprise the institutional logics that govern business practices. In this chapter, we discuss (1) how digital technologies can afford more sustainable business practices, (2) how these affordances depend on the logics that govern individual and collective action, (3) how actors may reconcile tensions between environmental logics and other institutional logics, and (4) the implications for designing digital technology for sustainable business practices.