When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Link:
Autor/in:
Erscheinungsjahr:
2021
Medientyp:
Text
Schlagworte:
  • Consumer Boycott
  • Ethical Consumerism
  • Political Participation
  • Food
  • Consumers
  • Farmers
  • Consumer Boycott
  • Ethical Consumerism
  • Political Participation
  • Food
  • Consumers
  • Farmers
Lizenz:
  • info:eu-repo/semantics/restrictedAccess
Quellsystem:
Forschungsinformationssystem der UHH
Interne Metadaten
Quelldatensatz
oai:www.edit.fis.uni-hamburg.de:publications/9e89458d-e578-4108-8ff6-5a76f232ded4