We present a novel route to Bose-Einstein condensation devised for two-electron atoms, which do not admit practicable cooling techniques based upon narrow intercombination lines. A dipole trap for 40Ca atoms in the singlet ground state is loaded from a moderately cold source of metastable triplet atoms via spatially and energetically selective optical pumping permitting four orders of magnitude increase of the phase space density. Further cooling to quantum degeneracy is achieved by forced evaporation optimized to minimize three-body losses. In a combined loading and evaporation cycle of less than three seconds we are able to condense 3000 atoms.