Assessing India's lead market potential for cost‐effective innovations

Link:
Autor/in:
Verlag/Körperschaft:
Hamburg University of Technology
Erscheinungsjahr:
2012
Medientyp:
Text
Schlagworte:
  • Lead markets
  • Frugal Innovations
  • India
  • Disruptive innovations
  • Bottom of the pyramid
  • Innovation
  • Emerging markets
  • 330: Wirtschaft
  • 330
Beschreibung:
  • The purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities.
Beziehungen:
DOI 10.1108/17554191211228029
Lizenzen:
  • info:eu-repo/semantics/openAccess
  • http://rightsstatements.org/vocab/InC/1.0/
Quellsystem:
TUHH Open Research

Interne Metadaten
Quelldatensatz
oai:tore.tuhh.de:11420/1522