2 Einträge gefunden

1. Guest editorial: predicting consumer behavior using partial least squares structural equation modeling (PLS-SEM)

   1. Hair, Joseph F.
   2. Cheah, Jun Hwa
   3. Ringle, Christian M.
   4. Sarstedt, Marko
   5. Ting, Hiram

   2021 - TUHH Open Research
2. How to specify, estimate, and validate higher-order constructs in PLS-SEM

   1. Sarstedt, Marko
   2. Hair, Joseph F.
   3. Cheah, Jun Hwa
   4. Becker, Jan-Michael
   5. Ringle, Christian M.

   2019 - TUHH Open Research