6 Einträge gefunden

1. Marketing inputs and outcome heterogeneity:using a quantile regression framework in the entertainment industry

   1. Burmester, Alexa B.
   2. Clement, Michel; id_orcid 0000-0001-6769-6709
   3. Becker, Jan U.
   4. Otten, Cord

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
2. Exclusivity strategies for digital products across digital and physical markets

   1. Seifert, Rouven
   2. Otten, Cord
   3. Clement, Michel
   4. Albers, Sönke
   5. Kleinen, Ole

   2023 - Forschungsinformationssystem der UHH - frei zugänglich
3. IDEA FORUM: the impact of subscription-based video on demand on traditional distributors’ value chains and business models

   1. Clement, Michel; id_orcid 0000-0001-6769-6709
   2. Otten, Cord
   3. Seifert, Rouven
   4. Kleinen, Ole
   5. Houston, Mark B.
   6. Karniouchina, Ekaterina V.
   7. Heller, Christoph

   2020 - Forschungsinformationssystem der UHH
4. Designing marketing models for media products

   1. Seifert, Rouven
   2. Clement, Michel
   3. Otten, Cord

   2020 - Forschungsinformationssystem der UHH
5. Technological change and managerial challenges in the movie theater industry

   1. Weinberg, Charles B.
   2. Otten, Cord
   3. Orbach, Barak
   4. McKenzie, Jordi
   5. Gil, Ricard
   6. Chisholm, Darlene C.
   7. Basuroy, Suman

   2020 - Forschungsinformationssystem der UHH
6. Sales estimations in the book industry – comparing management predictions with market response models in the children’s book market

   1. Otten, Cord
   2. Clement, Michel
   3. Stehr, Dominik

   2019 - Forschungsinformationssystem der UHH