Customer acquisition strategies: A customer equity management perspective Peters, Kay Verhoef, P.C. Krafft, M. 2015 - Forschungsinformationssystem der UHH
The effects of mailing design characteristics on direct mail campaign performance Feld, S. Frenzen, H. Krafft, M. Peters, Kay Verhoef, P.C. 2013 - Forschungsinformationssystem der UHH