Autor/in Cheah, Jun Hwa Ringle, Christian M. Ting, Hiram 2 Hair, Joseph F. 1 Leong, Choi Meng 1 Lim, Xin Jean 1 Liu, Yide 1 Sarstedt, Marko 1 alle zeigenListe einklappen
Are they all the same? : A rethink of young consumers through the lens of generation theories Ting, Hiram Cheah, Jun Hwa Lim, Xin Jean Ringle, Christian M. Liu, Yide Leong, Choi Meng 2021 - TUHH Open Research
Guest editorial: predicting consumer behavior using partial least squares structural equation modeling (PLS-SEM) Hair, Joseph F. Cheah, Jun Hwa Ringle, Christian M. Sarstedt, Marko Ting, Hiram 2021 - TUHH Open Research