True Synergy for Real Effects: How to Control Integrated Marketing Successfully Naik, Prasad A. Peters, Kay 2015 - Forschungsinformationssystem der UHH - frei zugänglich
Discovering how advertising grows sales and builds brands (Erratum) Bruce, Norris I. Peters, Kay Naik, Prasad A. 2013 - Forschungsinformationssystem der UHH