Strategy in discovery mode : wie Big Data & Analytics strategisches Denken verdrängen kann Wrona, Thomas Reinecke, Pauline 2020 - TUHH Open Research
Wandel und Veränderung durch und für Berater Wrona, Thomas Reinecke, Pauline 2020 - TUHH Open Research
“I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines Reinecke, Pauline Wrona, Thomas 2020 - TUHH Open Research
Discourses as macro-environments of international business : a comparative study on interpretive frames of Big Data & analytics in Germany and China Reinecke, Pauline Wrona, Thomas 2020 - TUHH Open Research