Autor/in Ringle, Christian M. Sarstedt, Marko 8 Hair, Joseph F. 3 Gudergan, Siegfried 2 Ahrholdt, Dennis C. 1 Heitger, Nicolas 1 Henseler, Jörg 1 Herstatt, Cornelius 1 Höck, Michael 1 Iffländer, Klaus 1 Klarner, Patricia 1 Ladwig, Tina Jessica 1 Levsen, Nils 1 Lorscheid, Iris 1 Lüthje, Christian 1 Mena, Jeannette A. 1 Meyer, Matthias 1 Pakur, Sandra 1 Pieper, Torsten M. 1 Raithel, Sascha 1 Reinstrom, Christian 1 Richter, Nicole Franziska 1 Sattler, Henrik 1 Straub, Detmar W. 1 Völckner, Franziska 1 Wellner, Konstantin 1 alle zeigenListe einklappen
An assessment of the use of partial least squares structural equation modeling in marketing research Hair, Joseph F. Sarstedt, Marko Ringle, Christian M. Mena, Jeannette A. 2012 - TUHH Open Research
Using partial least squares path modeling in advertising research : basic concepts and recent issues Henseler, Jörg Ringle, Christian M. Sarstedt, Marko 2012 - TUHH Open Research
Cultural hybrid personalities? Clustering nations according to the big five personality traits Ladwig, Tina Jessica Richter, Nicole Franziska Ringle, Christian M. Heitger, Nicolas 2012 - TUHH Open Research
Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction Ahrholdt, Dennis C. Gudergan, Siegfried Ringle, Christian M. 2012 - TUHH Open Research
Do we really know how to manage brand extension success? Ringle, Christian M. Völckner, Franziska Sattler, Henrik Reinstrom, Christian 2012 - TUHH Open Research
Editor's Comments: A Critical Look at the Use of PLS-SEM in "MIS Quarterly" Ringle, Christian M. Sarstedt, Marko Straub, Detmar W. 2012 - TUHH Open Research
InnoAge - innovation and product development for aging users Iffländer, Klaus Levsen, Nils Lorscheid, Iris Pakur, Sandra Wellner, Konstantin Herstatt, Cornelius Lüthje, Christian 2012 - TUHH Open Research
Using PLS-SEM : Issues and Research Opportunities Sarstedt, Marko Ringle, Christian M. 2012 - TUHH Open Research
In pursuit of understanding what drives fan satisfaction Sarstedt, Marko Ringle, Christian M. Raithel, Sascha Gudergan, Siegfried 2012 - TUHH Open Research
On the Performance of Management Consulting Teams Klarner, Patricia Sarstedt, Marko Höck, Michael Ringle, Christian M. 2012 - TUHH Open Research
Partial Least Squares: The Better Approach to Structural Equation Modeling? Hair, Joseph F. Ringle, Christian M. Sarstedt, Marko 2012 - TUHH Open Research
The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications Hair, Joseph F. Sarstedt, Marko Pieper, Torsten M. Ringle, Christian M. 2012 - TUHH Open Research