4 Einträge gefunden

1. Using hotel reviews to assess hotel frontline employees’ roles and performances

   1. Hu, Feng
   2. Trivedi, Rohit
   3. Teichert, Thorsten

   2022 - Forschungsinformationssystem der UHH
2. Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic:an application of the theory of reasoned action

   1. Ackermann, Claire-Lise
   2. Sun, Haoye
   3. Teichert, Thorsten
   4. Tercia, Christiana
   5. Trivedi, Rohit

   2021 - Forschungsinformationssystem der UHH
3. Effectiveness of pull-based print advertising with QR codes:role of consumer involvement and advertisement appeal

   1. Trivedi, Rohit
   2. Teichert, Thorsten
   3. Hardeck, Dirk

   2020 - Forschungsinformationssystem der UHH
4. How to implement informational and emotional appeals in print advertisements:a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

   1. Teichert, Thorsten
   2. Hardeck, Dirk
   3. Liu, Yong
   4. Trivedi, Rohit

   2018 - Forschungsinformationssystem der UHH