Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers Haiduk, Carolin 2021 - Forschungsdatenrepositorium der UHH
Evaluating the advertising effectiveness of noncelebrity endorsers:advantages of customer vs. employee endorsers and mediating factors of their impact Gräve, Jan-Frederik Schnittka, Oliver Haiduk, Carolin 2021 - Forschungsinformationssystem der UHH