Autor/in Ringle, Christian M. 4 Völckner, Franziska Becker, Jan-Michael 2 Sarstedt, Marko 2 Sattler, Henrik 2 Hennig-Thurau, Thorsten 1 Riediger, Claudia 1 alle zeigenListe einklappen
Disentangling the Effects of Multicollinearity on Segment Retention in Mixture Regression Models Becker, Jan-Michael Sarstedt, Marko Ringle, Christian M. Völckner, Franziska 2010 - TUHH Open Research
The impact of brand extension success drivers on brand extension price premiums Sattler, Henrik Völckner, Franziska Riediger, Claudia Ringle, Christian M. 2010 - TUHH Open Research
The role of parent brand quality for service brand extension success Völckner, Franziska Sattler, Henrik Hennig-Thurau, Thorsten Ringle, Christian M. 2010 - TUHH Open Research
Segment Retention and Collinearity in Mixture Regression Analysis Becker, Jan-Michael Sarstedt, Marko Ringle, Christian M. Völckner, Franziska 2010 - TUHH Open Research