2 Einträge gefunden

1. Influenced by media brands?:A conjoint experiment on the effect of media brands on online media planners’ decision-making

   1. Kouki-Block, Monia
   2. Wellbrock, Christian-Mathias

   2022 - Forschungsinformationssystem der UHH
2. Value-Based Brand Management as a Strategic Tool for Media Companies on the Online Advertising Market

   1. Kouki-Block, Monia

   2021 - E-Dissertationen der UHH - frei zugänglich