3 Einträge gefunden

1. Data for: The Effect of Service Category Characteristics on Royalty Rates

   1. Zeißler, Jennifer
   2. Pfeifer, Louisa M.

   2024 - Forschungsdatenrepositorium der UHH
2. Data for: The role of consumer-based brand equity on the prolongation of trademarks

   1. Pfeifer, Louisa M.
   2. Schreiner, Thomas F.
   3. Sattler, Henrik

   2024 - Forschungsdatenrepositorium der UHH
3. Data for: The offer framing effect: a replication and extension

   1. Pfeifer, Louisa M.
   2. Schreiner, Thomas F.

   2024 - Forschungsdatenrepositorium der UHH